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One hundred popular musicians have been named the Greatest Artists of All Time by Billboard—and yet, “great” looks different from artist to artist depending on their chart history, career longevity, and success in the streaming age.
Do all the greats have decades-long careers? Do they have to keep charting on the Hot 100 to prove their success? Or does the democratic model of internet streaming services change who’s considered a popular musician?
We wanted to find out, so we compiled Billboard data on popular musicians and songs through the ages, then sliced and diced the data with streaming metrics. Check out what we found about the lengthy careers—and current popularity—of some of the most successful artists of all time.
To examine the longevity of popular musicians, we started with Billboard’s top 10 Greatest of All Time Artists and found out how many of their songs charted on the Greatest of All Time Hot 100 Songs. Billboard uses sales figures, radio airplay, and streaming data to compile these charts.
Next, we tracked (1) how often songs by these top 10 artists appeared on the weekly Billboard Hot 100 between June 1962 and June 2022 and (2) the positions each song attained. We then averaged the number of weeks each song charted and the positions they achieved on the Hot 100.
Lastly, to get a better idea of popularity in the digital age, we isolated streaming metrics to see how each artist’s Spotify and YouTube subscribers compare to their Billboard rankings over the last 60 years.
We gathered the data for this report in June 2022.
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