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Streaming Services: How Your State Listens to Music

Last Updated on November 27, 2018 by Karen Quach

Streaming Services: How Your State Listens to Music

While there will always be hardcore music lovers who refuse to stop buying CDs and records, it’s clear that music streaming services are here to stay. Streaming services are not only improving—they are multiplying. The battle for streaming service supremacy continues, and everyone has their favorite.

Pandora vs. Spotify

While Apple Music™, Amazon Music™, and YouTube Music™ are building market share, there are still two major competitors at the top of the heap. Pandora™ vs. Spotify™ joins Coke vs. Pepsi, McDonald’s vs. Burger King, and Taylor Swift vs. Katy Perry in the rivalry ranks as the two streaming services battle to be the best.

Here at CenturyLinkQuote, we decided to go on a quest to find out each state’s preference: Pandora or Spotify. In addition to determining each state’s preferred music streaming service, we compiled a list of the most popular and fastest growing music streaming services currently available.

Most Popular Streaming Service

When asked which service was preferred nationally between the two main competitors, Spotify came out the winner beating Pandora by 32%.

66% Spotify

34% Pandora

Once it came to the individual states’ preferences, we tested five specific streaming services: Spotify, Pandora, SoundCloud™, iHeartRadio™, and Apple Music. Pandora and Spotify still remained in the lead as the go-to streaming services.

  •        Spotify 35%
  •        Pandora 33%
  •        SoundCloud 21%
  •        iHeartRadio 7%
  •        Apple Music 4%

Thought-Provoking Data

Did you know that despite California being the headquarters of Pandora, the state prefers Spotify? In fact, major cities have an even stronger preference for Spotify over Pandora than the country as a whole. And while Spotify, Pandora, and SoundCloud are declining, Apple Music and iHeartRadio are rising ever so slightly.

While iHeartRadio (2008) and iTunes™ (2002) have been around for quite some time, it is important to note that both of their on-demand streaming services—iHeartRadio All Access (2017) and Apple Music (2016)—are relatively new, especially when comparing them to Spotify that launched in 2008 and SoundCloud in 2007.

Pandora was also late to enter the on-demand streaming market, but they are among the oldest streaming services in general, having made radio-style streaming available as early as the year 2000.

In another big win for iHeartRadio, Billboard™ recently announced that Pandora and iHeartRadio premium streaming services will be used as contributing factors in the Billboard 100 and 200 charts. Beyond the extra revenue that this could mean for iHeartRadio, this is a milestone move for the music industry because Pandora radio spins have been the only streaming service considered up until now.

The Best Choice in Music Streaming

Ultimately the choice in which music streaming service works best for you is a matter of personal taste. Maybe you don’t mind the commercials and just want the free radio provided by Pandora or iHeartRadio. Or perhaps you like the accessibility and ease of downloading and making playlists in Spotify or Apple Music, even if it does mean having a bill each month. Despite the continued growth of the lesser known streaming stations, it’s good to know that as a country the battle between Pandora and Spotify will live on no matter how many new streaming services we will continue to see.

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