hilary bird | November 5, 2018
What Does Your State Gobble—Er, Google®—on Thanksgiving?
Thanksgiving is right around the corner, and if you’re like many Americans, the word itself conjures the sweet scent of pumpkin pie, mouth-watering images of mashed potatoes, and (perhaps) an undercurrent of anxiety about cooking that all-important turkey just right.
But no matter how steeped they are in Thanksgiving traditions, people in every state still have questions about this centuries-old feast—starting with “how old is Thanksgiving?” Luckily, Google’s doors are always open, even on holidays. Keep reading to see the Thanksgiving-related questions your state asked last year, and what the answers reveal about your area’s Thanksgiving habits.
Our findings initially seem as diverse as the states themselves, but a few trends stick out:
- The Macy’s Thanksgiving Day Parade®—one of the largest Thanksgiving Day parades in the US—has been a New York staple since 1942, and it’s still going strong as the most-searched November topic in its home state.
- Pecans and pumpkins are both native to North America and figure prominently in a Thanksgiving Day feast, but the South is most curious about pecan pie: Arkansas, Louisiana, Mississippi, and Oklahoma spent November googling pecan pie recipes.
- Alaska—a state famous for growing stunningly large vegetables during its extra-long summer days—was the sole state searching for pumpkin.
- Three British-settled East Coast states—New Jersey, Pennsylvania, and Virginia—all wanted to know if our friends across the pond celebrate Thanksgiving too. Meanwhile, French-Canadian-settled South Dakota wondered about Canadian Thanksgiving.
- Per Vermont and Connecticut’s Google searches, stuffing is New England’s favorite Thanksgiving staple.
- As the areas with the highest number of vegans per capita, Oregon and Washington, DC’s most-googled Thanksgiving topic was “vegan Thanksgiving.”
- Enjoying a post-feast football game is a crucial part of many households across the States, including Hawaii, Delaware, North Dakota, Massachusetts, and Rhode Island.
Take a closer look at our findings by state:
“Restaurants open on Thanksgiving near me”
“When is Thanksgiving”
- New Mexico
- North Carolina
- South Carolina
“NFL on Thanksgiving Day”
- North Dakota
- Rhode Island
- District of Columbia
“What is Thanksgiving”
“Does Canada celebrate Thanksgiving”
“How to cook a turkey”
- New Hampshire
“Does England celebrate Thanksgiving”
- New Jersey
- New York
“Things to be thankful for”
- South Dakota
- West Virginia
The team at CenturyLinkQuote used Google Trends to look at search volume around Thanksgiving-related terms throughout November 2017. We determined each state’s score based on how much more a state searched that term than the other states.